In an industry shaped by constant change, where trends rise and fade quickly, what endures is human connection and the stories we share through travel. For Authentic Asia, the first half of 2025 has been more than a calendar of trade events. It has been a journey filled with meaningful encounters and cultural exchanges. 

Launching 2025 at BIT Milan: Authentic Asia’s Trade Show Debut in Italy

Our year began in Milan with a meaningful milestone as we exhibited for the first time at BIT Italy. As newcomers to one of Europe’s most established travel trade shows, we were warmly welcomed into a dynamic network of tourism professionals. It was an exciting debut that allowed us to introduce Authentic Asia to the Italian market, reconnect with existing contacts in new ways, and meet like-minded collaborators seeking travel experiences that are grounded, human, and culturally rich.

Strengthening Eastern Europe Travel Partnerships at the Bucharest Workshop

Soon after Milan, we returned to Bucharest for our second dedicated workshop in Romania. This self-hosted event offered a more personal setting to reconnect with partners from Eastern Europe, share new travel concepts, and reflect on how we design experiences with care, cultural respect, and human connection at the core.

Representing at ITB Berlin: Global Travel Industry Insights

Shortly after, we joined the global travel industry at ITB Berlin, the world’s largest stage for tourism professionals. The scale was vast, and so were the opportunities. At our booth we had honest, insightful conversations about the future of travel, how it can be more responsible, more intimate, and more deeply connected to places. The interest in Vietnam, Laos, and Cambodia was strong, not just for their natural beauty, but for the powerful stories they offer to travelers seeking authenticity.

Promoting Vietnam and Asia through the Paris, Milan, and Geneva Roadshow

One of the most heartfelt moments of the year was our participation in a European roadshow organized by Vietnam’s Ministry of Culture, Sports and Tourism. With stops in Paris, Milan, and Geneva, the program offered opportunities for meaningful face-to-face conversations in refined, intimate settings.

We met with travel planners, tour operators, and cultural institutions to exchange ideas, not just promote products. We shared stories of artisans in the Mekong, families in Hue, and centuries-old landscapes shaped by memory and resilience. 

Upcoming Travel Trade Shows in 2025: Meet Authentic Asia in Rimini and London

With deep gratitude for every encounter so far, we are excited to announce that Authentic Asia will be exhibiting at two more major international travel trade shows in the second half of 2025.

TTG Travel Experience, Rimini, Italy
October 8 to 10, 2025
Italy’s premier B2B tourism event offers a dynamic environment for exploring new trends, innovations, and strategic partnerships.

WTM London, ExCeL Exhibition Centre
November 4 to 6, 2025
As one of the most important gatherings on the global tourism calendar, WTM London is a powerful platform for turning ideas into long-term collaborations.

If you are planning to attend either event, we would love to connect with you. Whether you are already working with us, exploring new opportunities in Vietnam and Asia, or curious about how Authentic Asia brings depth and meaning to every itinerary, our team will be there to welcome you.

Let’s continue the conversation, share inspiration, and shape the next chapter of travel together!