Authentic Asia Expands Tourism Network at IMTM Tel Aviv and ITB Berlin 2023

Tue, 08/15/2023 - 16:20

Amidst a three-year hiatus induced by the relentless Covid-19 epidemic, Authentic Asia™ DMC triumphantly resumes its presence at the esteemed IMTM - International Mediterranean Tourism Market 2023 in Tel Aviv, Israel and ITB International Travel Fair 2023 in Berlin, Germany. Such a prodigious undertaking not only signifies the company's firm establishment in the region but also symbolizes a resolute endeavor to reinvigorate B2B engagements with international partners.

In the early months of 2023, Authentic Asia™ DMC proudly showcased its offerings at two travel trade fairs, IMTM Tel Aviv and ITB Berlin. This presented a valuable opportunity for Authentic Asia™ DMC to engage with clients, partners, tour operators, and the press, discussing key strategic updates for 2023 as the company embarks on a year of ambitious growth and expansion.  

Image: Authentic Asia™ DMC at ITB 2023

At IMTM 2023, known as the premier platform in the Eastern Mediterranean, professionals from various sectors of the tourism industry came together. The event featured an impressive 405 booths/stands, 2,010 exhibitors from 50 countries, and welcomed 2,810 trade visitors from abroad, including 180 international host buyers and a total of 16,200 trade visitors. Notably, Authentic Asia™ DMC stood as the sole representative from Vietnam, taking the lead in sharing their passion for creating unforgettable travel experiences with potential markets worldwide. 

Image: Authentic Asia™ DMC at IMTM 2023

ITB Berlin 2023, on the other hand, drew 5,500 participants from 161 countries, including around 3,000 international reporters, 333 travel bloggers, and prominent figures in international politics. Emphasizing B2B activities under the theme "Open for change," the fair underscored the significance and necessity of in-person interactions between partners. It is with great honor that Authentic Asia™ DMC joined 42 other businesses from Vietnam, collectively led by the Vietnam National Administration of Tourism, to participate in the exhibition. As part of the largest delegation ever sent from Vietnam to this trade fair, Authentic Asia™ is expected to contribute significantly to the Ministry of Culture, Sports, and Tourism's strategy of reconstructing the inbound tourism sector after the COVID-19 pandemic.

Image: Booth of Vietnam National Administration of Tourism at ITB 2023

To be specific, Authentic Asia™ DMC demonstrated its dedication to delivering exceptional travel experiences and proved itself as a vital player in the ever-evolving global travel industry. The senior representatives, Mr. David Le and Ms. Julie Ngo, took advantage of attending trade fairs to introduce to potential partners outstanding B2B tourism products such as Meeting & Conference, Company’s Incentive, Team Building’s Outdoor Activities and Gala Event. The company also launched green tourism programs associated with sustainable development, in order to protect the environment and raise public awareness. With the solidity of experience (over 10 years working in the industry with thousands of top partners) and financial capability (owning 2 local resorts, Panhou Retreat & Whale Island Resort, and one ticket & transportation company with 30 vehicles), Authentic Asia™ DMC ensures providing authentic and immersive journeys to valued clients. 

Image: MICE product of Authentic Asia™ DMC

Vietnam has risen to prominence as a distinguished MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism destination, owing to its numerous advantages: breathtaking natural landscapes, cultural richness, impressive selection of luxurious accommodations, modern infrastructure and political stability. Subsequently, in recent years, Vietnam's MICE industry has demonstrated remarkable growth, drawing a substantial influx of companies and organizations eager to host events and conferences within the country's bounds. This sector has also made a significant contribution to the overall expansion of Vietnam's tourism industry.

Image: MICE tourism in Vietnam

Authentic Asia™ DMC hopes that the company’s diversification of products and quality of services, in accordance with the advantages that Vietnam is possessing, can increase its competitiveness and attractiveness in the Asia-Pacific region, and find opportunities to expand into the Americas and Europe markets.