New data confirms Southeast Asia's growing global appeal

New data from Yanolja Research reveals strong momentum for Southeast Asia, with 08 cities securing a place in the Top 50 most attractive tourism cities worldwide. This reflects rising demand, strengthened infrastructure, and growing global interest in the region.

Key regional breakdown

• Vietnam with 03 cities in the Top 50: Nha Trang (31), Da Nang (39), and Hanoi (41)

• Thailand has 02 cities: Bangkok (7) and Chiang Mai (20)

The research highlights Southeast Asia as one of the most exciting and opportunity rich regions for the travel industry. For partners selling Vietnam and the wider region, this is a clear sign of strong traveller demand and continued growth.

Our team at Authentic Asia is ready to support you with guidance, insights, and on the ground expertise to design stronger programs across Vietnam and Asia