Unlock Asia Travel Insights for 2026 - WTM London Meeting Invite

Meet Authentic Asia at WTM London 2025 and get your Vietnam MICE Guide, packed with exclusive local insights, venues, and unique activity ideas.

How do you plan for MICE in a world that keeps changing?

The global travel landscape is being reshaped by new realities, from economic uncertainty, geopolitical shifts to sustainability priorities. MICE destinations, thus, are being redefined by a new set of expectations.

• Bleisure is booming: Corporates want a single site with facilities for business and leisure activities

• Sustainability is non-negotiable: Venues without sustainability policies or certifications risk being left behind. For clients, sustainability is now a driver of brand trust, customer loyalty, and long-term business value.

• Infrastructure meets experience: Cutting-edge facilities alone no longer enough, engaging cultural experiences are on the rise

• Diversification is strategic: With traditional hubs facing saturation, destinations offering monetary value, connectivity, and authenticity are of strong interest
   

This is where Vietnam shines

From the cosmopolitan energy of Ho Chi Minh City and Hanoi to the coastal charm of Da Nang, Hue, and Nha Trang, Vietnam offers a highly competitive value proposition as one of Asia’s most promising MICE destinations with its: 

• World-class convention centers

• A growing portfolio of eco-certified resorts

• Expanding new international flight routes

• And UNESCO-listed heritage sites

The MICE market in Vietnam is projected to exceed US$1.21 billion by 2024. Meet us at WTM London 2025 to explore how we can design MICE programs that resonate with your clients’ evolving expectations and give your business a competitive edge in the region

Register here: https://trade-fairs.authentic-asia.com/wtm-london-2025